We go deep,
not broad.
Generalist financial advice is everywhere. Industry-specific expertise — the kind that knows your accounting model, your risk profile, and your growth constraints — is rare. That's what Finaro brings.
The financial problems inside a contractor look nothing like those inside a SaaS company.
A general contractor is managing WIP schedules, bonding requirements, subcontractor retainage, and cash timing that can lag revenue by 60–90 days. A SaaS founder is managing deferred revenue, churn assumptions, ARR build, and investor reporting expectations. A services firm is managing utilization, project margins, and whether the work they're doing is actually profitable at the engagement level.
These aren't variations on the same problem. They require different accounting frameworks, different reporting structures, and different financial instincts. Finaro has built deep expertise in all three — so when we engage, we're not learning your business model alongside you. We already know it.
What you get when your CFO
already speaks your language.
Find your fit.
Go deeper.
Home Services
For contractors and home service operators managing complex project accounting, bonding requirements, and the cash timing gap that makes this industry uniquely demanding.
Software Companies
For bootstrapped and funded software businesses that need investor-grade reporting, proper revenue recognition, and a financial infrastructure that scales with ARR growth.
Agencies
For professional services, consulting, and agency businesses billing by project or retainer — where the difference between a profitable engagement and a break-even one is often invisible until it's too late.